Charley Xia
Founder, Keep in Touch IDEA
Principal, XIA Jiangnan Design
Artistic Director, Hangzhou Asian Games Promotional Film "Meet Heroes on the Cloud"
International Judge, D&AD Awards; International Judge, The One Show Asia
Invited Artist, UNESCO; Member, New York ADC; Advisor, Shenzhen Graphic Design Association (SGDA)
Judge, SGDA Scholarship Program, Academy of Arts & Design, Tsinghua University; China Academy of Art; Guangzhou Academy of Fine Arts
Major Awards & Honors
Prestigious international awards including D&AD Wood Pencil; Clio Global Silver; Pentawards Gold and Bronze; Cresta Gold; A' AWARD Silver and Bronze; EPICA Silver and Bronze; AD Stars Silver and Bronze; MUSE Platinum, Gold, and Silver; One Show, ADC, LIA, Red Dot, iF Design, and Good Design awards.
UNESCO Invited Artist for the "Manifesto" exhibition; works exhibited and collected by the Louvre Museum.
Campaign Brief Asia Rankings: 5th (China's Best Creative Companies, 2021); 31st (China Art Director Rankings, 2022); 14th (China Art Director Rankings, 2024).
Sole Pencil winner globally in 2023 for D&AD (Art Direction & Integrated Design), marking the only winner from China in the award's history.
Chief Logo Designer for landmark buildings in Qin-Ao, China: IFC, ICC, Hengqin Port Plaza.
Chief Designer for Beijing International Design Week and Zhuhai International Design Week (Logo and Main Visuals, 2018-2020).
Featured in Arts & Design magazine; interviewee for GDC's "40 Years of Chinese Graphic Design" documentary.
Lead Designer for Jianlibao's 40th Anniversary Classic 84 Edition packaging.
Works featured by major media like CCTV, Xinhua News Agency, China Daily, and published in industry publications such as D&AD Yearbook, ADC Annual, Pentawards Book, IF Yearbook, GDC Award, SGDA Yearbook, among others.
Design Philosophy & Expertise
The core principles of "Concept, Creativity, Aesthetics" guide his long-term research focus. He excels at bridging art and commerce through innovative thinking, emphasizing the effective integration of art into daily life via commercial design. He is dedicated to creatively combining Eastern humanistic spirit with international visual language, employing communication strategies and creative thinking across branding, product ID, packaging, advertising, installations, PR events, spatial, and digital media design. His goal is to achieve the most direct, effective, and human-centered communication, ensuring design conveys goodwill. This approach effectively helps clients enhance business performance and develop high-impact, market-influential cases.
Notable Clients & International Engagement
He has served renowned domestic and international brands including Huawei, Disney, CATL, China Resources, CITIC, China Merchants, Ping An, Tencent, Alibaba, Huafa, Vanke, Times China, Tongchuang, Jianlibao, ISDIN, and JOVS. He has been invited to conduct curatorial projects and academic exchanges in cities worldwide such as Paris, London, New York, Washington D.C., Los Angeles, Milan, Barcelona, Tokyo, Seoul, Hong Kong (China), and Macau (China).
