"Tang Dynasty Ladies" Wins Two If Design Awards In Germany

《唐代仕女》荣获德国IF设计奖两项Winner

Following the previous announcement of its nomination, on February 28th, it was officially announced that our company's "Tang Dynasty Ladies" design work, created for the Daming Palace, had won two Winner awards at the prestigious iF Design Award in Germany, known as the "Oscars of Design". The victories were achieved in the fiercely competitive categories of Public Brand and Typography Design. This news has once again excited the entire design community and added a splash of color to the international dissemination of Chinese culture.

Since its inception, "Tang Dynasty Ladies" has won widespread acclaim both domestically and internationally for its unique cultural charm and exquisite design craftsmanship. From the Gold Award in Brand Design at the 30th Cresta Awards in France, to the Silver and Bronze Awards at the 36th European Advertising Awards, to eight trophies at the 2023 Busan International Advertising Festival, and eight works included in the Asian Campaign Brief creative annual "The Work", each award has been a high recognition of the artistic value of this work.

Winning two Winner awards at the iF Design Award in Germany is the best reward for the "Tang Dynasty Ladies" design team's relentless pursuit and innovative spirit. It not only demonstrates the team's profound expertise in the field of design but also showcases the unique charm and limitless possibilities of Chinese culture on the design stage.

继之前传来入围喜讯后，2月28日，由夏江南老师团队受邀参与的大明宫《唐代仕女》设计作品正式宣布荣获被誉为“设计奥斯卡”的德国IF设计奖两项Winner，分别是在公共品牌与字体设计类别的激烈竞争中脱颖而出。这一消息再次振奋了整个设计界，也为中国文化的国际传播增添了浓墨重彩的一笔。

自《唐代仕女》问世以来，它便以其独特的文化韵味和精湛的设计工艺赢得了国内外广泛的赞誉。从第30届法国广告节Cresta品牌设计类金奖，到第36届欧洲广告奖的银奖及铜奖，再到2023釜山国际广告节的8座奖杯，以及被亚洲CampaignBrief创意年鉴《The Work》收录的8项作品，每一个奖项都是对这部作品艺术价值的高度认可。

此次荣获德国IF设计奖两项Winner，更是对《唐代仕女》设计团队不懈追求和创新精神的最好回馈。它不仅展现了团队在设计领域的深厚功底，更体现了中国文化在设计舞台上的独特魅力和无限可能。