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Shenzhen Park IP Character Design
Project type
IP Character Design
Date
2025
Location
Shenzhen
To bring the city's green spaces to life, we created the Shenzhen Parks IP Family! This project unites individual park mascots into one vibrant, friendly, and cohesive community.
The family features a unique character for each location, perfectly matching its specific vibe:
Shenzhen Central Park: A sporty, modern Grey Heron.
Buxin Mountain Park: A nature-loving wooden spirit.
Shenzhen Renmin Park: A warm, vibrant rose.
Shenzhen BijiaShan Park: An energetic, mountain-shaped trio.
Rather than just serving as standalone logos, these characters come together to represent Shenzhen’s inclusive and ecological spirit. As a unified family, they make the city's parks more approachable, engage citizens of all ages, promote environmental awareness, and add a touch of fun to everyone's outdoor adventures!
