HONGKONG CHUHAI COLLEGE BRAND IDENTITY DESIGN

This project introduces the new visual identity for the Hong Kong Chu Hai College MBA Alumni Association (HKCHMBA). The primary design objective was to create a distinct emblem that reflects the dynamic professional ambitions of MBA graduates while maintaining a strong visual lineage with their alma mater.

The design utilizes a homologous derivation approach, directly deconstructing the college's original logo. The original emblem features three flowing wave motifs. For the alumni logo, the uppermost wave is extracted, rotated, and reshaped into a raised sail. The remaining two bottom waves are retained to represent the ocean currents.

This visual evolution transforms the original abstract waves into a dynamic sailboat riding the tide. The sailboat metaphor represents MBA alumni as proactive navigators and leaders braving the waves of the global business market. Furthermore, the imagery directly corresponds to the association's core motto, "求智珠·通四海" (Seeking wisdom, connecting the four seas). The underlying waves symbolize the foundational wisdom cultivated at Chu Hai College, while the sail embodies the alumni's ongoing journey to expand their professional networks and careers worldwide. Ultimately, the logo stands as a symbol of shared academic heritage and global connectivity.