LULULEMON PUBLIC ACTIVITIES

作为 lululemon 连续第三年举办的年度社区盛事，"夏日乐挑战"以“热汗、乐趣、联结"为核心理念，旨在通过运动赛事推动全民健身与社区互动。2023 年活动覆盖全国 36 座城市的 100 余家门店，吸引 860 支队伍、逾 3400 人参与,历经门店赛、区域赛层层选拔，最终7支队伍晋级全国总决赛。深圳华侨城欢乐港湾作为总决赛场地，被打造为"热汗狂欢日"的沉浸式舞台，呼应品牌倡导的健康生活方式与社群联结精神。
活动创意:圆形主赛场以 lululemon 标志性红色点亮，设置拔河绳、跳绳、壶铃等道具，通过5轮综合挑战项目(如“绳彩飞扬""聚力三角")，考验团队体能、策略与默契。物料统一采用 lululemon 红色主色调，通过高精度印刷技术确保不同材质(如旗帜、装饰、服装)色彩零偏差，营造强烈的品牌视觉冲击力。动态灯光与喷泉水秀结合，夜间以红色光效呼应赛事激情，打造"热汗不眠夜"的狂欢氛围。

As lululemon's third consecutive annual community event, the "Summer Fun Challenge" is centered on the core concepts of "sweat, Fun, and connection", aiming to promote national fitness and community interaction through sports competitions. In 2023, the event covered over 100 stores in 36 cities across the country, attracting 860 teams and more than 3,400 participants. After going through multiple rounds of selection including store competitions and regional competitions, 7 teams advanced to the national finals. Shenzhen OCT Happy Bay, as the venue for the finals, was transformed into an immersive stage for the "Hot Sweat Carnival Day", echoing the brand's advocacy of a healthy lifestyle and the spirit of community connection.
The event concept: The circular main venue is illuminated in lululemon's signature red color, with props such as tug-of-war ropes, skipping ropes, and kettlebells set up. Through five rounds of comprehensive challenge projects (such as "Colorful Rope" and "Triangle of Strength "), the team's physical fitness, strategy, and teamwork are tested. All materials are uniformly in the main color of lululemon red. Through high-precision printing technology, the color of different materials (such as flags, decorations, and clothing) is ensured to have zero deviation, creating a strong brand visual impact. Dynamic lights are combined with fountain water shows, and red light effects are used at night to echo the excitement of the event, creating a carnival atmosphere of a "sleepless night of hot sweat".