HUAWEI Pura 80 Series POP-UP STORE

华为Pura 80系列全国路演空间设计围绕其标志性的 “风向标”设计符号展开整体视觉构思。设计团队将两个相对的三角风向标巧妙组合，既构成倒置的“8”呼应80系列身份，又形成“无限符号∞”，寓意Pura系列在影像与技术上的无限进化、远超所望 。
路演主展区以动态风向标装置作为核心视觉锚点，通过编程控制的光影流动，模拟出风迹穿梭的视觉效果，象征华为始终引领移动影像风向 。空间材质选用釉面质感饰板，呼应Pura 80机身采用的“釉色天成”工艺，在灯光下呈现层次丰富的光泽变换
整体路演设计将先锋美学、硬核科技与沉浸互动深度融合，通过符号化的空间叙事，将产品核心卖点转化为可感知、可传播的体验场景，强化了华为Pura系列作为高端影像引领者的品牌站位。

The spatial design for Huawei Pura 80 Series national roadshow revolves around its iconic "wind vane" design symbol. The design team ingeniously combined two opposing triangular wind vanes to form an inverted "8" echoing the identity of the 80 Series, while also creating an "infinity symbol ∞" symbolizing the infinite evolution of the Pura series in imaging and technology, going far beyond expectations.
The main exhibition area of the roadshow features a dynamic wind vane installation as the core visual anchor. Through programmed light and shadow effects, it simulates the visual effect of wind trails, symbolizing Huawei's leading role in mobile imaging trends. The spatial materials use glazed textured panels, echoing the "Glazed Essence" craftsmanship of the Pura 80 body, presenting rich layered light transformations under illumination.
The overall roadshow design deeply integrates cutting-edge aesthetics, core technology, and immersive interaction. Through symbolic spatial storytelling, it transforms the product's core selling points into perceptible and communicable experience scenarios, strengthening the Huawei Pura series' brand position as a high-end imaging leader.