ZHUHAI DESIGN WEEK 2018

在粤港澳大湾区建设国家战略推动下，珠海设计周以“城市创新引擎”为定位，通过设计驱动产业升级与国际合作，成为链接全球创意资源的枢纽。设计需突破传统展会形象，以视觉语言强化“交流、开放、赋能”的核心价值，助力大湾区设计生态与国际影响力提升。
标志以动态“对话框”为核心符号，象征跨领域、跨文化的无界沟通；高饱和蓝色主色调传递年轻活力与思维碰撞，辅以渐变光效强化科技未来感。视觉系统延伸至导视、活动物料，通过模块化图形与交互式排版，构建兼具专业性与亲和力的国际化设计语言。

Under the impetus of the national strategy for the construction of the Guangdong-Hong Kong-Macao Greater Bay Area, Zhuhai Design Week is positioned as a "city innovation engine", driving industrial upgrading and international cooperation through design, and has become a hub connecting global creative resources. Design needs to break away from the traditional image of exhibitions and strengthen the core values of "communication, openness and empowerment" through visual language, to help enhance the design ecosystem and international influence of the Greater Bay Area.
The logo takes the dynamic "dialog box" as the core symbol, symbolizing boundless communication across fields and cultures. The high-saturation blue main color conveys youthful vitality and the collision of ideas, supplemented by gradient light effects to enhance the futuristic sense of technology. The visual system extends to wayfinding and event materials. Through modular graphics and interactive layout, an international design language that is both professional and approachable is constructed.