HUAFA GROUP BRANDING VISUAL

华发集团作为珠海综合型国有企业集团和全国知名的领先企业。以科技产业、城市运营、房产开发、金融产业为四大核心，致力于“赋能城市，丰富生活”。在粤港澳大湾区实施“转型升级、跨越发展”战略发展中，品牌更新旨在超越企业传统的刻板印象，将华发定位为融合文化遗产与创新活力的全球标志。创意灵感来自中国传统的榫卯连接，将几何线条交织在一起形成“H”和“f”（华发的首字母），象征着“坚实的基础”和“无限的创新”。交错的结构体现了资源整合和协同增长，符合华发“连接城市未来”的愿景。

Huafa Group, as a comprehensive state-owned enterprise group in Zhuhai and a nationally renowned leading enterprise. With technology industry, urban operation, real estate development and financial industry as the four core areas, it is committed to "empowering cities and enriching life". In the implementation of the "transformation and upgrading, leapfrog development" strategy in the Guangdong-Hong Kong-Macao Greater Bay Area, brand renewal aims to transcend the traditional stereotypes of enterprises and position Huafa as a global symbol that integrates cultural heritage and innovative vitality. The creative inspiration comes from the traditional Chinese mortise and tenon connection, interweaving geometric lines to form "H" and "f" (the initials of Huafa), symbolizing "solid foundation" and "infinite innovation". The interlaced structure reflects resource integration and coordinated growth, which is in line with Huafa's vision of "connecting the future of the city".