M5

Z世代的崛起以及体验商业的潮流盛行的当下，一定程度上令更多人的人接触到潮玩手办品牌的文化，M5家族的IP打造，是为阳光智博的客户打造购物中心的吉祥物形象设计的，受众都是当下活跃的年轻时尚的消费人群。我们希望从健康，快乐，活力出发点，通过设计能够代表的人物角色来喜迎大众关注。有趣好玩的IP形象可广泛用于商业空间美陈、潮玩手办、以及其他衍生品。不仅能互动拍照打卡还能有纪念品免费领取作为收藏产生用户粘性。
在创作上，M5家族的每个成员的头部与代表着太阳的圆图形完美结合，演绎出5种不同的人物风格，都是当下生活方式流行的代表，在颜色搭配上，采用了相对柔和的高级色调，区别于大多商业IP花里胡哨的撞色形象，更加符合当下年轻人的潮流审美。其IP形象理念出于阳光城集团的5大品牌基因：自信、成长、透明、坚持、格局；每个品牌基因被赋予相应的IP角色，通过商业为载体让IP落地，传递品牌的精神内核。，让消费者拥有新鲜体验的同时也强化了消费者对品牌的忠诚度。这或许，才是品牌的终极目标。

The rise of Generation Z and the current trend of experiencing business have, to a certain extent, enabled more people to come into contact with the culture of trendy toy and figice brands. The IP creation of the M5 family is to design the mascot image for the shopping center for the clients of Sunshine Smart Expo, and the target audience are all the active young and fashionable consumer groups at present. We hope to start from health, happiness and vitality, and welcome public attention by designing representative characters. Interesting and fun IP characters can be widely used in commercial space decoration, trendy figurines, and other derivative products. Not only can you interact, take photos and check in, but you can also get free souvenirs to collect and generate user stickiness.
In terms of creation, the heads of each member of the M5 family are perfectly combined with the circular graphic representing the sun, presenting five different character styles, all of which are representatives of the current popular lifestyle. In terms of color matching, relatively soft and high-end tones are adopted, which is different from the garish color-blocking images of most commercial ips and is more in line with the current young people's trendy aesthetic. Its IP image concept is derived from the five major brand genes of Sunshine City Group: confidence, growth, transparency, perseverance and vision. Each brand gene is assigned a corresponding IP role, and through business as a carrier, the IP is made to take root and convey the spiritual core of the brand. While providing consumers with fresh experiences, it also strengthens their loyalty to the brand. Perhaps this is the ultimate goal of a brand.