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SHANHUA SPORTS

Project type

Branding Design

Agency

Keep In Touch

Location

Shenzhen, China

Date

2023

在中国深化体教融合政策的推动下,山花俱乐部作为深圳市重点示范基地,聚焦篮球、足球、排球及网球四大项目,致力于打破青少年体育资源壁垒,通过专业化训练与赛事支持经济弱势儿童成长,以做自己人生的冠军”为核心主张,重塑体育育人的公平性与可能性。
标志以四大球类与金牌轮廓融合为盛放的山花,象征运动精神与个体潜能的顽强绽放;蓝紫色主色调呼应薰衣草的自然生命力,传递“逆境生长”的品牌内核,图形与色彩共同构建兼具竞技力量与人文温度的青年体育符号。
Under the impetus of China's policy of deepening the integration of sports and education, Shanhua Club, as a key demonstration base in Shenzhen, focuses on four major sports: basketbal,footbal, vollevballand tennis. it is committed to breaking dowrthe bariers of youth sports resources, supporting the growth of economically disadvantaged children through professionatraining and competitions, and with the core proposition of"being the champion of your own life", it aims to reshape the fairnessand possibility of sports education.
The logo intearates the four malor ball qames with the outline ofthe gold medal to form a blooming mountain tlower, symbollzIng the tenaclous blooming of the sports spirit and individual potential. The main color tone of blue and purple echoes the natural vitality of lavender. conveving the brand core of "'growing in adversity". The graphics and colors iointly build a youth sportssymbol that combines competitive power and humanistic warmth.

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