BESTORE NEW PRODUCT TVC

良品铺子在行业内率先提出高端零食定位，以满足消费者对高品质、高颜值、高体验的精神需求。在十周年之际，推出“一代佳仁”作为良品铺子旗下的高端雾食品牌线，更是承载了品牌对于高品质、健康、营养的追求。我们为其打造了一系列产品形象包装，以及为其代言人黄晓明拍摄了“一代佳仁”广告TVC 。

BESTORE was the firstin the industry to propose a high-end snack positioning, aiming to meet consumers' spiritual demandsfor high quality, high appearance level and high experience. On the occasion of its 10th anniversary, Liangpinpuzi launched'One Generation Jiarun" as its high-end snack brand line, which further embodies the brand's pursuit of high quality, health andnutrition. We have created a series of product image packaging for it and shot the "One Generation of jiaren" commercial TVCfor its spokesperson Huang Xiaoming.