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BENEUNDER JINGZHELING FONT DESIGN
Project type
Font Design
Agency Keep In Touch
MOUNTAINS 群玉山
Location
Shanghai, China
Date
2023
以惊蛰节气"万物萌动"的自然意象为文化内核,深度融合蕉下"轻量户外"的现代生活理念,通过汉字载体构建传统农耕智慧与当代自然体验的对话桥梁,将节气文化转化为可触摸的生活美学符号,赋予现代产品以文化温度。
从甲骨文等古老文字中提取”山、雨、人"等象形元素,将山形竖画起笔设计为层峦弧度、雨丝横画收笔融入飞白效果 行人动态转化为笔画倾斜角度 形成文化符号基因库;同时赋予笔画自然生命意象,竖画模拟春笋破土的上细下粗肌理 横画呈现溪流蜿蜒的中部上扬弧度 撇捺化作草木摇曳的毛边细节构建动态视觉语言;色彩体系结合徽墨五色层次营造春山空蒙的墨韵意境,在部首连接处嵌入从新艺嫩绿过渡到天空湖蓝的节气渐变,呼应户外场景的自然属性。
Taking the natural image of the "awakening of all things" during the Jingzhe solar term as the cultural core, it deeply integrates the modern life concept of "lightweight outdoor" of Jiaoxia. Through the medium of Chinese characters, it builds a dialogue bridge between traditional farming wisdom and contemporary natural experience, transforming the culture of the solar term into tangible life aesthetic symbols and endowing modern products with cultural warmth.
Extract pictographic elements such as "mountains", "rain" and "people" from ancient characters like oracle bone script. Design the starting stroke of the vertical stroke of the mountain shape as a layered arc, incorporate the ending stroke of the horizontal stroke of the raindrops into a flying white effect, and transform the dynamic movement of people into the inclination Angle of the strokes to form a cultural symbol gene bank. At the same time, it endows the strokes with natural life imagery. The vertical strokes simulate the texture of spring bamboo shoots breaking through the soil, with the top being thinner and the bottom thicker. The horizontal strokes present the ascending arc in the middle of a meandering stream. The left-falling and right-falling strokes transform into the details of the rough edges of swaying plants, constructing a dynamic visual language. The color system combines the five layers of Huizhou ink to create the ink-like charm of the misty spring mountains. At the connection points of the components, a gradual transition from the tender green of the new art to the blue of the sky and lake is embedded, echoing the natural attributes of the outdoor scene.















