XINGSHISHAN BRANDING VISUAL

醒狮山扶贫项目产品，通过包装的营销方式帮助贫困农民更多地销售出产品，达成脱离贫困的目标。我们思考的核心是:如何让消费者在收到贫困农民的产品快递时会产生同情心，并产生重复购买的欲望；因此，我们从消费者健康的角度输出了核心理念：“代购大自然的健康”，用信件的传统方式来传递温暖，用快递的包装设计来传达理念，用视觉的对话方式来销售产品。
1、以既节省制作成本又达到视觉效果为前提进行设计；
2、所有的物料均由农民亲手完成，更能传递人情味，例如产品说明（产地、种植过程、营养成份、存放方式、烹饪方法等）是由农民亲笔写给消费者的一封信；
3、接触产品的蔬菜打包带、包装塑料袋等均使用环保材料。
我们通过关注每一个细节，研究消费者的心理需求，继而给消费者提供了一个有用、有温度的设计，让他们感受到农民艰辛和真诚、食材的营养与健康。
Xing Shi Shan Poverty Alleviation Project: through brand marketing to help poor farmers sell more products to achieve the goal of getting out of poverty.The core of our thinking is: How to get consumers to empathize when they receive products delivered by poor farmers, and generate the desire to buy again; Therefore, we have exported the core concept from the perspective of consumer health: " Buy health from nature ", delivering warmth in the traditional way of letters, conveying ideas in the package design of express delivery, and selling products in the way of visual dialogue.
1. Design on the premise of saving production cost and achieving visual effect;
2. All the materials are handmade by farmers, which can better convey the human touch. For example, the product description (place of origin, planting process, nutrition ingredients, storage method, cooking method, etc.) is a letter written by farmer themselves to consumers;
3. The vegetable packaging belts and plastic bags are made of environmentally-friendly materials.
By paying attention to every detail and studying the psychological needs of consumers, we provide consumers with a useful and warm design that makes them feel the hardship and sincerity of farmers, also the nutrition and health of ingredients.