FENCE WALL PACKAGING

2020年新冠病毒的肆虐让许多人无法亲密相处，市面上有很多消毒水产品，要摆脱中国市场的消毒产品传统、无趣的刻板形象，我们希望在包装设计上让产品脱颖而出。
我们在中国找到最环保最常见的保护材料“篱笆墙”，通常它围绕在人们的房前屋后保护人们的安全。我们从品牌名称的字体设计入手，用自然的泥巴形态设计出“篱笆墙”三个字的字形轮廓，在字形中所看到的“＋”“－”“＃”三个符号的负形都提取“篱笆墙”造型中局部的图形，巧妙地与字形轮廓的结合，快速建立品牌名称识别。
要摆脱中国市场上，消毒产品传统、无趣的刻板印象。我们在制作工艺上找到了突破口，在触感上深入研究，我们收集废弃篱笆墙的材料-竹子，运用竹纸工艺将竹子制作成包装用纸。“篱笆墙”三个字通过印刷中的发泡工艺，来体现泥土的真实感与立体感。在触感上，粗糙的手工纸艺和发泡工艺让人立即联想到“篱笆墙”保护家园的的场景感和安全感，整体色调黑白搭配，既能体现消毒产品的干净、纯洁、卫生，又能符合当下时尚的审美。

In 2020, because of the outbreak of coronavirus keeping us away from each other. There are many disinfection products in the market, but Fence Wall products wants to breaking away from the traditional, boring stereotype of household disinfection products in Chinese market. We want to make the product stand out in terms of packaging design
We found the most environmental and common protection material in China, the " Fence Wall ", which usually surrounds people's houses to keep them safe.We starting from the font design of the brand name, with natural mud pinched "篱笆墙" outline of 3 Chinese words, and the negative form of the three symbols "+", "-" and "#" in the font are all extracted from the local graphics of fence wall. Combined with the font outline, so as to quickly establish the brand name recognition.
Fence Wall products wants to breaking away from the traditional, boring stereotype of household disinfection products in Chinese market. We found a breakthrough in the production process: touch of the paper. We collect bamboo from the waste fence wall and use the bamboo paper process to make it into packaging paper. "篱笆墙" three words through the foaming process in printing, to reflect the earth's sense of reality and three-dimensional sense. In the sense of touch, the rough handmade paper and foaming process immediately evoke the Chinese courtyard scene and security sense of fence wall. We use black and white color in a large area, which not only reflects the clean, pure, sanitary disinfection products, but also conforms to the current fashion aesthetic.