HUAWEI WATCH D2

随着全球老龄化趋势加剧及慢性病管理需求激增，智能穿戴设备正从“健康监测”向“主动健康干预”升级。华为瞄准中老年用户核心痛点，推出全新HUAWEI Watch D2——全球首款支持医疗级无创血压监测的智能手表，搭载微型气囊与高精度传感器，实现血压、心率、血氧等数据的全天候精准追踪。为强化海外市场对产品专业性与场景价值的认知，项目通过三维动画与叙事型TVC，直观传递Watch D2在居家健康管理、紧急预警、用药提醒等场景的实用性，重塑“科技守护银发健康”的品牌形象，助力华为抢占全球健康科技赛道高地。

Amid global aging trends and rising demand for chronic disease management, smart wearables are evolving from “health tracking” to “proactive health guardianship.” Targeting the core needs of seniors, Huawei launched the HUAWEI Watch D2—the world’s first smartwatch with medical-grade non-invasive blood pressure monitoring, combining a micro-pump system and precision sensors for 24/7 tracking of blood pressure, heart rate, and SpO2. To amplify overseas recognition of its clinical credibility and real-world value, the campaign utilized 3D animations and narrative-driven TVC to showcase scenarios like home health management, emergency alerts, and medication reminders, positioning Huawei as a leader in “tech-driven elder care” within the global health-tech arena.