HUAWEI New Year 2025 Better Together Art Pop-up Shop

新年照相馆作为华为春节期间最为核心的品牌沟通活动，多年来持续为众多家庭缔造温馨的影像体验。2025 年，为深度诠释 “Better Together” 的品牌主张，特别融入万家灯火概念，演绎团圆氛围。在色彩运用上，红白渐变设计独具匠心，既精准呼应中国春节传统红色主调，又增添色彩层次感，赋予时尚气息。以大小各异的亚克力结合呼吸灯光影墙，巧妙包裹百年古建筑外墙，营造出万家灯火闪烁、明暗交织的动态视觉，仿若传递着每个家庭的温暖故事。
而由千余块艺术定制亚克力片组成的圆形艺术装置 “聚”，不仅寓意新春团圆时刻，更巧妙点题 “2025 Better Together”，象征着人们在春节相聚、彼此连接的美好愿景。整个设计在尊重古建筑韵味的基础上，实现现代艺术与传统建筑的完美融合，既保留古建筑的历史厚重感，又带来统一且极具冲击力的视觉感受，使品牌理念得以生动呈现，让每一位参与者都能深刻感受华为品牌所倡导的团聚与温暖。

As the most core brand communication event of Huawei during the Spring Festival, the New Year Photo Studio has been continuously creating warm imaging experiences for many families over the years. In 2025, to deeply interpret the brand proposition of "Better Together", the concept of "Ten Thousand Households' Lights" was specially integrated to create a reunion atmosphere. In terms of color application, the red and white gradient design is ingenious. It not only precisely echoes the traditional red main tone of the Chinese Spring Festival but also adds a sense of color layering and endows it with a fashionable touch. The exterior walls of century-old buildings are ingeniously wrapped with acrylic of various sizes combined with breathing light shadow walls, creating a dynamic visual effect of myriad lights flickering and interweaving light and dark, as if conveying the warm stories of each family.
The circular art installation "Ju" composed of over a thousand custom-made artistic acrylic sheets not only symbolizes the reunion time of the Spring Festival, but also ingeniously mentions the theme "2025 Better Together", symbolizing the beautiful vision of people getting together and connecting with each other during the Spring Festival. The entire design, based on respecting the charm of ancient architecture, achieves a perfect integration of modern art and traditional architecture. It not only retains the historical weight of ancient buildings but also brings a unified and highly impactful visual experience, vividly presenting the brand concept and allowing every participant to deeply feel the reunion and warmth advocated by the Huawei brand.